Win lifestyle influencers over with generosity and attentiveness

By WEGO Health - May 9, 2017

"It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In…


Connecting Patients and Healthcare Providers to Drive Positive Change [Interview]

By WEGO Health - May 1, 2017

Health Professional Radio segment overview: David Goldsmith, Chief Strategy Officer for WEGO Health talks about patient leaders, who they are, and how they can connect…


Healthcare’s Untapped Workforce: Can the Freelance Economy Drive More Patient Engagement?

By WEGO Health - April 12, 2017

Many of us associate the gig economy with ride-sharing, apartment rentals and hiring people with spare time to do random tasks. But that’s just one…


Patients are taking on DTC ads. How will drugmakers respond?

By WEGO Health - March 29, 2017

Let's get this out of the way up front: For all the talk about digital migration and channel agnosticism, pharma companies remain huge fans of…


Social Media Influencers Finally Come to … Medicine

By WEGO Health - March 27, 2017

Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people…


WEGO Health Names Kym Martin Vice President of Client and Talent Strategy

By WEGO Health - March 10, 2017

BOSTON – March 10, 2017 – WEGO Health, a network of more than 100,000 patient leaders, today announced the appointment of Kym Martin to vice…


The Patient Expert: Healthcare’s Untapped Workforce

By WEGO Health - March 9, 2017

WEGO Health’s end goal is to unlock an untapped workforce and enable patient leaders to easily identify and hire “on-demand” freelance consultants. Check out Kym…


Red Hot Healthcare Episode 24: The Untapped Workforce of Patient Influencers

By WEGO Health - March 9, 2017

Estimates are that in the next 12 months, 40% of the U.S. workforce will in some way be participating in the freelance economy. First AirBNB,…


Flipping the patient? New WeGo Health platform offers quick access to patient experts

By WEGO Health - March 1, 2017

Not all pharma interactions with patients are deep dives. Sometimes pharma marketers just need quick patient insights or input. That’s the gap WeGo Health is…


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