How To Choose Micro-Influencers That Can Build Brand Trust
By WEGO Health - November 14, 2018
Years before Jeff Bezos took on the mantle of the world’s wealthiest man, he famously observed that “your brand is what other people say about you…
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As Social Media ‘Influencers,’ Patients are Getting a Voice. And Pharma is Ready to Pay Up
By WEGO Health - November 13, 2018
Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely pores…
MoreIn The News: WEGO Health Aims to Cast Patients as Sophisticated Life Science Industry Collaborators
By WEGO Health - October 31, 2018
There is a movement afoot to leverage the expertise and sophistication of certain groups of patients and recast them not as antagonists of life science…
MoreWEGO Health Announces Winners of the 2018 WEGO Health Awards at Annual Connected Health Conference
By WEGO Health - October 18, 2018
BOSTON, Mass., Oct 18, 2018 – WEGO Health, the world’s largest network of patient thought leaders and health influencers, today announced the winners of its…
MoreIn the News: Online Health Communities After Cambridge Analytica
By Kayla Nelson - September 24, 2018
Before the Cambridge Analytica scandal, Facebook seemed to be on an endlessly upward trajectory. One of the platform’s biggest strengths had become group functionality. Over…
MoreMBAs And PhDs By The Hour: The Expert Economy Takes Off
By WEGO Health - July 6, 2018
You don’t need to Uber across town or hire web designers on Upwork to know the gig economy is exploding. More than 57 million people in the…
MoreWEGO Health Announces Open Nominations for the WEGO Health Awards
By WEGO Health - June 26, 2018
BOSTON, June 26, 2018 (GLOBE NEWSWIRE) -- WEGO Health, the world’s largest network of patient leaders, today announced that nominations are now open for its annual…
MoreInside Pharma’s Trust Problem
By WEGO Health - June 26, 2018
Over the past year, pharmaceutical companies and payers have been locked in a bruising public relations battle. Both sides engage in regular rounds of finger pointing,…
MorePower to the People: David Goldsmith of WEGO Health — Harlow on Healthcare
By WEGO Health - June 11, 2018
It is always a pleasure to speak with David Goldsmith (@dsgold), Chief Strategy Officer at WEGO Health. As he describes it, WEGO Health is working with…
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