WEGO Health

The Evolving Role of Patient Influencers in Pharma Marketing

By David Goldsmith - January 3, 2019

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the…

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WEGO Health

6 Facebook Live Mistakes Brands Should Avoid

By Kayla Nelson - December 19, 2018

Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook,…

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WEGO Health

Choosing Micro-Influencers Who Can Build Brand Trust

By Kayla Nelson - December 11, 2018

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll…

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WEGO Health

7 Ways to Engage Patients on Instagram

By Kayla Nelson - December 4, 2018

Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no…

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WEGO Health

Social POV: Twitter for Patient Engagement

By Kayla Nelson - November 28, 2018

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known…

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WEGO Health

In the News: Patient Influencer Marketing’s Coming of Age

By WEGO Health - November 20, 2018

Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And,…

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WEGO Health

In The News: The Patient-Collaborator Movement Hits Pharma

By Kayla Nelson - November 13, 2018

Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and…

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