Healthcare Industry
Making A Difference: An Interview with WEGO Health’s Richelle Horn
By Kayla Nelson - January 8, 2019
Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Sponsor Programs…
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2018 Top 10 Lifetime Achievement Patient Leaders
By Kristen Long - January 5, 2019
There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards…
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The Evolving Role of Patient Influencers in Pharma Marketing
By David Goldsmith - January 3, 2019
If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the…
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WEGO Health Patient Leader Inspiration
By Julie Cerrone - December 28, 2018
2018 – where has the time gone? Wasn’t it just a few weeks ago that we published a blog post honoring Patient Leader 2017 accomplishments?…
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6 Facebook Live Mistakes Brands Should Avoid
By Kayla Nelson - December 19, 2018
Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook,…
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Choosing Micro-Influencers Who Can Build Brand Trust
By Kayla Nelson - December 11, 2018
Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll…
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2018 Top 10 Best in Show: Facebook
By Kristen Long - December 5, 2018
There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards…
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