Healthcare Industry

Making A Difference: An Interview with WEGO Health’s Richelle Horn

By Kayla Nelson - January 8, 2019

Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Sponsor Programs…

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Patient Leader Network

2018 Top 10 Lifetime Achievement Patient Leaders

By Kristen Long - January 5, 2019

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards…

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Healthcare Industry

The Evolving Role of Patient Influencers in Pharma Marketing

By David Goldsmith - January 3, 2019

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the…

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Patient Leader Network

WEGO Health Patient Leader Inspiration

By Julie Cerrone - December 28, 2018

2018 – where has the time gone? Wasn’t it just a few weeks ago that we published a blog post honoring Patient Leader 2017 accomplishments?…

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Healthcare Industry

6 Facebook Live Mistakes Brands Should Avoid

By Kayla Nelson - December 19, 2018

Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook,…

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Healthcare Industry

Choosing Micro-Influencers Who Can Build Brand Trust

By Kayla Nelson - December 11, 2018

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll…

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Patient Leader Network

2018 Top 10 Best in Show: Facebook

By Kristen Long - December 5, 2018

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards…

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