Healthcare Industry

Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right

By Chelsea Freeburn - January 22, 2021

Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results…

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Blog

The Road Ahead: 2020 Lessons and 2021 Predictions

By Richelle Horn - December 29, 2020

We entered 2020 with our predictions and plans, never imagining that a global pandemic would change everything within a few short months. It led us…

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6 Best Practices for Working with Patients on Creating Content

By Caitlyn D'Agati - December 16, 2020

If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials…

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Pharma Influencer Marketing: Making the Case

By Richelle Horn - December 10, 2020

Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma…

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Healthcare Industry

Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC

By Chelsea Freeburn - December 3, 2020

Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on…

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At-Home Heroes: Celebrating National Family Caregiver Awareness Month

By Chelsea Freeburn - November 25, 2020

While 2020 has been marred by the imprint COVID-19 has left in its wake, it has also been a year of raising up those on…

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Patient Leader + Thought Leader Conversations, Part 1: The State of Patient Advocacy

By Jack Barrette - November 24, 2020

MarlaJan Wexler is a leader among Patient Leaders, sharing her very real and often hilariously profane survivor story as Luck Fupus. In her words, Luck…

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