Healthcare Industry
Choosing Micro-Influencers Who Can Build Brand Trust
By Kayla Nelson - December 11, 2018
Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll…
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7 Ways to Engage Patients on Instagram
By Kayla Nelson - December 4, 2018
Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no…
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Social POV: Twitter for Patient Engagement
By Kayla Nelson - November 28, 2018
Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known…
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In the News: Patient Influencer Marketing’s Coming of Age
By WEGO Health - November 20, 2018
Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And,…
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In The News: The Patient-Collaborator Movement Hits Pharma
By Kayla Nelson - November 13, 2018
Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and…
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Patients as Consumers: Where Will Their Dollars Go?
By Corinna Cornejo - November 12, 2018
As the healthcare system in the U.S. evolves in response to the changing technology and regulatory landscape, patients are being recast as health consumers. Better…
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2018 WEGO Health Awards Ceremony at the Connected Health Conference
By Julie Cerrone - November 5, 2018
During the year, those of us at WEGO Health have the opportunity to work with countless Patient Leaders and connect them with healthcare companies who…
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