Healthcare Industry
Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right
By Chelsea Freeburn - January 22, 2021
Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results…
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The Road Ahead: 2020 Lessons and 2021 Predictions
By Richelle Horn - December 29, 2020
We entered 2020 with our predictions and plans, never imagining that a global pandemic would change everything within a few short months. It led us…
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6 Best Practices for Working with Patients on Creating Content
By Caitlyn D'Agati - December 16, 2020
If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials…
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Pharma Influencer Marketing: Making the Case
By Richelle Horn - December 10, 2020
Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma…
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Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC
By Chelsea Freeburn - December 3, 2020
Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on…
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At-Home Heroes: Celebrating National Family Caregiver Awareness Month
By Chelsea Freeburn - November 25, 2020
While 2020 has been marred by the imprint COVID-19 has left in its wake, it has also been a year of raising up those on…
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Patient Leader + Thought Leader Conversations, Part 1: The State of Patient Advocacy
By Jack Barrette - November 24, 2020
MarlaJan Wexler is a leader among Patient Leaders, sharing her very real and often hilariously profane survivor story as Luck Fupus. In her words, Luck…
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