Category: WEGO Health


Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

How to Effectively Reach Patients in a Digital World

The world is growing more and more digital everyday—both the world in general and the healthcare world in particular. So, as we move further into the digital realm, we need to find out how to effectively reach patients in a digital world. We are surrounded by smartphone health apps, cloud-connected medical devices, and software-driven therapies.…

In The News: The Rise of Patient Experts in Healthcare Innovation

Recently, our own Jack Barrette sat down virtually with Neil Hughes, creator and host of Tech Blog Writer podcast. Based in UK, Neil discusses issues surrounding technology and the effect it can have on our lives. His podcast features interviews with business leaders from diverse industries all over the globe. Now he discusses the rise…

Why Bigger Isn’t Necessarily Better for Patient Influencers

Influencer marketing, as we think of it today, is a relatively young field. As social media has become more and more popular, brands have begun to recognize that working with so-called influencers often has better results than more traditional forms of advertising. Influencer marketing can be a valuable tool with great results, including higher engagement…

Strengthening CME Curriculum with the Patient Voice

CME Outfitters, an accredited CME provider, delivers best-in-class continuing medical education to nurses, doctors, and pharmacists nationwide. Its live and web-based training programs cover new developments related to hundreds of chronic illnesses, rare diseases, and complex health conditions. As an accredited provider that issues CE credits, CME Outfitters aims to deliver continuing education that supports…

How Digital Therapeutics are Transforming the FDA

Digital therapeutics are poised to dramatically change the pharma landscape by marrying software with clinical interventions to produce more effective and economical treatments and therapies. As with any transformational change in a regulated industry, the development of digital therapeutics has initiated a regulatory transformation as well, one that promises to redefine the inner workings of…

Send this to friend