Category: WEGO Health
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What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris
Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust. Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…
WEGO Health Survey: Patient Leaders are Solidly Behind Drug Price Transparency
With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the…
How The WEGO Health Awards Work
Originally coined the “WEGO Health Activist Awards,” the WEGO Health Awards were created to embody the mission of WEGO Health: To empower Patient Leaders. We connect with countless patient advocates, influencers, and healthcare collaborators who are helping others and transforming healthcare – often without any formal recognition. Since its inception in 2011, the WEGO Health…
It’s Time to Make a Bigger Dent
Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…