Category: WEGO Health
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FTC Guidelines for Influencers & Advocates
Endorsing brands is nothing new. From Kim K. to Tom Brady, major influencers are constantly endorsing all sorts of brands! We’re excited to see healthcare companies finally considering Patient Leaders to be major influencers as well, but are you aware of all the rules and regulations you need to follow as a paid influencer? Your…
4 ways humor can elevate your message
As the winner of the 2018 WEGO Health Award for Hilarious Patient Leader, I'm often asked why I chose to approach cancer in such a humorous light. To be quite honest, it really comes down to one, single fact - I only have one, single testicle. Rather than hiding that I’m now 50% more aerodynamic…
WEGO Health Influencer Series: Macro-Influencers
Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…
Blown Away By Patient Stories: Top Takeaways From HLTH 2019
Elevating the patient voice is our passion at WEGO Health. It’s baked into everything we do. So when HLTH reached out earlier this year to explore how we could work together to bring the patient voice to its second annual conference in Las Vegas, we were ecstatic. As HLTH's partner we saw an opportunity to…