Category: Survey

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…

SURVEY: Patient Perspectives on Digital Health Adoption 2020

2020 has been a year of the unexpected, to say the least. Amidst all of the upheaval and tumult, perhaps one of the most unexpected but welcome changes has been the rapid acceleration of digital health adoption for both pharma and patients. The shift from analog to digital healthcare was important before, but the arrival…

WEGO Health Survey: Patient Leaders are Solidly Behind Drug Price Transparency

With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the…

For Health Communities, Facebook is Too Important to Delete

No one is happy about Facebook’s failure to protect our data, including its CEO, Mark Zuckerberg, who issued a mea culpa in newspaper ads over the weekend. “This was a breach of trust and I’m sorry we didn’t do more at the time,” Zuckerberg said. “We have a responsibility to protect your information. If we…

How Do Patient Influencers Change Patient Behavior?

We asked a large diverse group of marketers from the healthcare industry:   If you could ask patient influencers one question, what would that question be?   After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:   1.    What inspired you to be a Patient Leader…