Category: Influencer Series

Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right

Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing - but pharma faces challenges far different from any other industry. This WEGO Health webinar examines the key strategies to effectively implement…

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

WEGO Health Influencer Series: Micro-Influencers

The influencer marketing industry is experiencing extreme growth, jumping from a $1.7 billion in 2016 to an expected $6.5 billion this year. The healthcare industry has a lot to learn from other industries that are applying influencer marketing practices successfully. As a company that connects life sciences companies and pharma with patient influencers, we’re often…

Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

Why Bigger Isn’t Necessarily Better for Patient Influencers

Influencer marketing, as we think of it today, is a relatively young field. As social media has become more and more popular, brands have begun to recognize that working with so-called influencers often has better results than more traditional forms of advertising. Influencer marketing can be a valuable tool with great results, including higher engagement…

Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: A New Breed of Influencer “Knowledgeable patients and caregivers who are passionate about sharing what they know with others”- that’s what defines patient opinion leaders (POLs). They don’t claim to have diagnostic skills and they don’t give medical advice. However, they do want to help others who are facing similar diagnoses and…