Category: How To


17 Healthcare Marketing Tips to Stay Competitive

  Healthcare is Sluggish Ever notice how severely slow healthcare marketing can be when it comes to adopting modern marketing strategies? Check out these stats: The healthcare and pharma industry is still expected to have the smallest digital ad spend share by 2020 - image source When you compare the adoption of digital marketing strategies…

The ROI of Social Media in Healthcare: 10 Benefits

Social media can be a murky area of marketing for many businesses. It can be difficult to see what kind of impact it’s having. And, it can be difficult to know what metrics to measure to see if a social media campaign is working. In healthcare, this can be even more confusing.   Despite the challenges,…

7 Examples of Empathy: Healthcare Companies to Model

It should be clear that empathy in healthcare provides tangible benefits. Every healthcare company needs to carefully consider empathy and how to make sure they are using it to their advantage. But how? Here are seven examples of empathy that illustrate how healthcare companies are using empathy as an integral tool for driving business success.…

Healthcare Marketing: 1 Radical Idea + 3 Leverage Points

Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…

Empathy in Healthcare: 7 Benefits

Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…

Pharmaceutical Digital Marketing – Consider These Factors

Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…
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