Category: How To


Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…

How to Effectively Reach Patients in a Digital World

The world is growing more and more digital everyday—both the world in general and the healthcare world in particular. So, as we move further into the digital realm, we need to find out how to effectively reach patients in a digital world. We are surrounded by smartphone health apps, cloud-connected medical devices, and software-driven therapies.…

Pharma Social Media Best Practices: Reaching Out Within Regulatory Restrictions

Not so long ago, pharmaceutical companies would shy away from social media. As a regulated industry, it wasn’t surprising that pharma might want to avoid the regulatory and reputation risks that come along with the open, generally unmoderated, exchanges on social media. But these days that’s changed. Pharma can be seen Facebooking and Tweeting along…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…

Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…

7 Secrets to Successful Patient Expert Collaboration

Jack Barrette, WEGO Health CEO, recently sat down with Dan Couchman Kendall of Digital Health to chat about how to identify, collaborate with, and leverage the professional skill set of Patient Experts. They discussed the challenges in patient-centric engagements and in working with the true experts – subject matter experts living with a health condition…
X
Send this to a friend