Category: How To
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Healthcare Marketing: 1 Radical Idea + 3 Leverage Points
Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…
Empathy in Healthcare: 7 Benefits
Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…
Pharmaceutical Digital Marketing – Consider These Factors
Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…
How Patient Advocates can make the most of Awareness Holidays
Raising awareness about a disease or health concern can be an excellent means to foster an appreciation for patients and families, encourage donations to research, or even education about preventative measures. Awareness holidays offer major opportunities to get the word out about a specific disease or overall community. Patient advocates can take advantage of this…