Category: How To


designing patient research to ensure quality results

Designing Patient Research to Ensure Quality Results

So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start? You don’t want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target…
8 Tips for Regulatory Submissions

8 Tips for Regulatory Submissions

It’s MLR day. The review will either go incredibly smoothly, or it will be painful. Based on the 53 comments on the piece that you slotted for a 30-minute review, we’re leaning towards the latter. On top of it all, the piece features an actual patient, and reviews on patient content can be difficult to…

3 Ways to Authentically Engage Patients on Facebook

If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…

6 Facebook Live Mistakes Brands Should Avoid

Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook, nearly 2 billion people have watched a live broadcast, and engagement levels are 6 times higher on live video than with traditional video content. For brands, Facebook Live offers an…

Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…
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