Category: Whitepapers

How Do Patient Influencers Change Patient Behavior?

We asked a large diverse group of marketers from the healthcare industry:   If you could ask patient influencers one question, what would that question be?   After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:   1.    What inspired you to be a Patient Leader…

How Facebook’s News Feed Changes Will Affect Patient Influencers

  POV Whitepaper by Jack Barrette, CEO & Founder, WEGO Health   Marketers are scrambling to find out how the recent Facebook news feed algorithm change is playing out for marketers and Patient Influencers. The data, so far, is compelling – and it’s a dramatic shift. I created a short whitepaper to help explain – POV:…

Patient Influencers See a Boost from Facebook News Feed Changes

POV by Jack Barrette, CEO & Founder, WEGO Health   What has changed?   Mark Zuckerberg announced in January that Facebook changed its algorithm to promote more personal content over content created by publishers and brands. Zuckerberg wrote, "As we roll this out, you'll see less public content like posts from businesses, brands, and media.…