Category: Healthcare Industry


The ROI of Social Media in Healthcare: 10 Benefits

Social media can be a murky area of marketing for many businesses. It can be difficult to see what kind of impact it’s having. And, it can be difficult to know what metrics to measure to see if a social media campaign is working. In healthcare, this can be even more confusing.   Despite the challenges,…

5 Top Facebook Patient Leaders to Watch in 2018

Check this out... Facebook among online patient communities really IS a big deal. Patient communities aside, let's first check out these Facebook stats: Every month, there are an estimated 1.39 billion active users on Facebook who spend on average 40 minutes a day on the site. Your siblings, college friends, and even grandparents are now…

Social Media Influencers in Healthcare and Pharma: What’s Their Role?

What exactly is a social media influencer? A social media influencer is a person who has built a reputation as being a credible source of information online. Social media influencers build relationships with their readers and followers that lead to engagement. And social media influencers hold sway with their readers and followers when it comes…

7 Examples of Empathy: Healthcare Companies to Model

It should be clear that empathy in healthcare provides tangible benefits. Every healthcare company needs to carefully consider empathy and how to make sure they are using it to their advantage. But how? Here are seven examples of empathy that illustrate how healthcare companies are using empathy as an integral tool for driving business success.…

Healthcare Marketing: 1 Radical Idea + 3 Leverage Points

Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…

Empathy in Healthcare: 7 Benefits

Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…

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