Category: Healthcare Industry


Digital Therapeutics: Searching for Their Place in Healthcare

With the digital world connecting more and more directly to the physical world, it was only a matter of time before healthcare would be affected. In digital therapeutics, we are beginning to see how software can work in conjunction with traditional healthcare and therapeutics to deliver cost savings and better patient outcomes. Here are some…

Top Podcast Patient Leaders to Watch

What exactly is a podcast? Podcasting has been around for a while, but it really started to take off in the early 2000s. In the past few years, podcasting has seen an explosion in popularity. Well-known podcasts like Serial became a phenomenon that was talked about as frequently and as passionately as must-see television. Today,…

Pharma Social Media Best Practices: Reaching Out Within Regulatory Restrictions

Not so long ago, pharmaceutical companies would shy away from social media. As a regulated industry, it wasn’t surprising that pharma might want to avoid the regulatory and reputation risks that come along with the open, generally unmoderated, exchanges on social media. But these days that’s changed. Pharma can be seen Facebooking and Tweeting along…

Patient Choice Award Winners: Improving the Patient Experience

World Congress and WEGO Health teamed up recently during the Life Sciences Patient Congress to present the Patient Choice Awards. These awards recognize pharma organizations, collaborations, and programs that place a focus on the patient. They spotlight the true game changers, those who realize that each patient experience throughout the entire patient journey is of paramount…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…

Healthcare Innovation Drivers: Artificial Intelligence and Machine Learning

We live in an era of astounding healthcare innovation. Within living memory, we’ve seen the first cardiac pacemaker implanted and the first successful heart transplant. Measles, mumps, rubella, and chickenpox were, for all intents and purposes, eradicated in the US through public health vaccination campaigns. CT scans are commonplace. And, the human genome has been…
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