Category: Healthcare Industry


How Do Patient Influencers Change Patient Behavior?

We asked a large diverse group of marketers from the healthcare industry:   If you could ask patient influencers one question, what would that question be?   After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:   1.    What inspired you to be a Patient Leader…

Patient Power: Tapping the Most Unused Resource in Healthcare

In 2015, NHS Health Secretary Jeremy Hunt said there was an "inescapable, irreversible shift to patient power that is about to change the face of modern medicine beyond recognition." He was right that the role of technology and the increased engagement of empowered patients is changing healthcare. Despite this, some healthcare companies still seem resistant…

The Top Instagram-azing Patient Leader: Paige Rawl

Instagram – The New Frontier? If you think that Instagram is just for sharing selfies and pictures of cute puppies, you’ve got another thing coming. Instagram is being used more and more by companies – and by people whom others deem influential in their own decision-making. WEGO Health is fortunate to have some of the…

For Corinna

As a CEO who has seen his share of decades pass, with a WEGO Health team that’s stronger and closer than ever, I can begin to believe that I am ready for just about anything. Then this news, 2 days ago on Facebook:   It is with deep sadness that we deliver this news on…

How Facebook’s News Feed Changes Will Affect Patient Influencers

  POV Whitepaper by Jack Barrette, CEO & Founder, WEGO Health   Marketers are scrambling to find out how the recent Facebook news feed algorithm change is playing out for marketers and Patient Influencers. The data, so far, is compelling – and it’s a dramatic shift. I created a short whitepaper to help explain – POV:…

Patient Influencers See a Boost from Facebook News Feed Changes

POV by Jack Barrette, CEO & Founder, WEGO Health   What has changed?   Mark Zuckerberg announced in January that Facebook changed its algorithm to promote more personal content over content created by publishers and brands. Zuckerberg wrote, "As we roll this out, you'll see less public content like posts from businesses, brands, and media.…
X

Send this to friend