Category: Healthcare Industry


Understanding Patient Engagement with Facebook

Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers.   Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…

Top 5 YouTube Patient Leaders to Watch

It’s hard to believe that YouTube has only been around since 2005. The video platform is now driving more web traffic than just about anywhere. With over one billion users in 88 countries who watch one billion hours of content each day, the reach of YouTube is in a class of its own. It has…

5 Top Patient Leader Blogs to Watch

Although blogging started in the late ‘90s, it really came into its own as a major form of media in the 2000s. In 2004, Merriam-Webster even declared blog as their word of the year. As blogging grew more and more popular, it quickly became a favorite for patients. Blogging was a way for them to…

Digital Therapeutics: Searching for Their Place in Healthcare

With the digital world connecting more and more directly to the physical world, it was only a matter of time before healthcare would be affected. In digital therapeutics, we are beginning to see how software can work in conjunction with traditional healthcare and therapeutics to deliver cost savings and better patient outcomes. Here are some…

Top Podcast Patient Leaders to Watch

What exactly is a podcast? Podcasting has been around for a while, but it really started to take off in the early 2000s. In the past few years, podcasting has seen an explosion in popularity. Well-known podcasts like Serial became a phenomenon that was talked about as frequently and as passionately as must-see television. Today,…

Pharma Social Media Best Practices: Reaching Out Within Regulatory Restrictions

Not so long ago, pharmaceutical companies would shy away from social media. As a regulated industry, it wasn’t surprising that pharma might want to avoid the regulatory and reputation risks that come along with the open, generally unmoderated, exchanges on social media. But these days that’s changed. Pharma can be seen Facebooking and Tweeting along…
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