Category: Healthcare Industry


Patient Advocacy Groups and the Healthcare Industry: Partnership or Peril?

Both patient advocacy groups (PAGs) and the healthcare industry are ultimately working toward the same goal: Better outcomes for patients. Each has its own way to get there, although sometimes their efforts do overlap. Depending on the circumstances, the overlap can present an opportunity for either partnership or peril. Let’s dig a little deeper to…

Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…

Patient-Centered Business Growth: The Value Delivered to Pharma

Beginning with the publication of Crossing the Quality Chasm in 2001 through the ACA-mandated measures of quality of care and up to today, pharma and the healthcare industry have put significant effort into implementing patient-centered business growth into their plans. For pharma, patient-centeredness promised to be a business growth platform. Nearly two decades in, what…

How Do Patient Influencers Change Patient Behavior?

We asked a large diverse group of marketers from the healthcare industry:   If you could ask patient influencers one question, what would that question be?   After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:   1.    What inspired you to be a Patient Leader…

Patient Power: Tapping the Most Unused Resource in Healthcare

In 2015, NHS Health Secretary Jeremy Hunt said there was an "inescapable, irreversible shift to patient power that is about to change the face of modern medicine beyond recognition." He was right that the role of technology and the increased engagement of empowered patients is changing healthcare. Despite this, some healthcare companies still seem resistant…

The Top Instagram-azing Patient Leader: Paige Rawl

Instagram – The New Frontier? If you think that Instagram is just for sharing selfies and pictures of cute puppies, you’ve got another thing coming. Instagram is being used more and more by companies – and by people whom others deem influential in their own decision-making. WEGO Health is fortunate to have some of the…

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