Category: Healthcare Industry


In the News: How Merck Values Patient Centricity

Plenty of healthcare companies talk about patient centricity, but in many cases, it’s just a buzzword without much action. On the other hand, Merck values patient centricity and has taken steps to make sure they are following-through on their dedication to true patient centricity. Chris Round, Merck’s Executive Vice President, recently shared with pharmaphorum some…

In the News: WEGO Health’s Evolution From Vision to Impact

Do you want to know how WEGO Health got started? Our founder, Jack Barrette, sat down recently with Unity Stoakes to discuss some of the company’s backstory on the StartUp Health Now show. During their discussion, Jack shares WEGO Health's evolution from vision to impact. He goes into detail with a description of WEGO Health’s…

In The News: The Benefits of Working With Patient Influencers

Writing for Pharmaceutical Executive, WEGO Health CEO Jack Barrette recently shared some thoughts on how pharma can benefit from working with patient influencers. Sometimes called patient key opinion leaders (KOLs), this group is engaged, educated, and well-trusted by other patients. Working with patient influencers, Jack explains, can be very worthwhile for pharma. Patient KOLs are…

In The News: Why Healthcare Needs Patient Leaders

WEGO Health CEO Jack Barrette recently spoke with Becker’s Hospital Review about the power of patient leaders. During the interview, Jack didn’t hesitate to call out some of the problems he sees in the healthcare industry, especially toward the goal of being patient-centered. “Most health systems continue to innovate for patients, instead of with patients,”…

In The News: Why PFDD is a Game Changer

To modernize the FDA and improve the drug development process, Congress recently passed the 21st Century Cures Act. One important strategy within the act is patient-focused drug development (PFDD). Read on to find out why PFDD is a game changer for pharma. Patient-focused, patient-centered, and patient centricity are buzzwords right now, and for good reason.…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…
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