What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris

Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust.  Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…

WEGO Health Survey: Patient Leaders are Solidly Behind Drug Price Transparency

With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the…

It’s Time to Make a Bigger Dent

Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…

Patient Influencer Perspectives on Social Media

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and…

Through the Lens of a Patient: Dr. Rasu Shrestha on the Power of Patient Collaboration

At the HIMSS19 conference in February, we had the privilege to chat with Atrium Health Chief Strategy Officer Dr. Rasu Shrestha. Rasu had just wrapped up the inaugural Pharma Forum, which drew more than 225 attendees interested in new ways to foster engagement with the patient, provider and payer community. Beyond buzzwords There was plenty…

What Mark Zuckerberg’s Manifesto Means for Facebook’s Patient Communities

When it comes to bold pronouncements about Facebook’s future, ears in the patient community tend to perk up fast. And with good reason. Our most recent survey of patient leaders, conducted in February, indicates that more than 80% turn to social media for peer support. More than 73% say they use social media to stay…