Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right

Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing - but pharma faces challenges far different from any other industry. This WEGO Health webinar examines the key strategies to effectively implement…

The Road Ahead: 2020 Lessons and 2021 Predictions

We entered 2020 with our predictions and plans, never imagining that a global pandemic would change everything within a few short months. It led us down a road on an unexpected journey, challenging the healthcare system, the pharmaceutical industry, and humanity beyond measure. After what the world experienced this past year, it feels bullish to…

6 Best Practices for Working with Patients on Creating Content

If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials featuring patients are proven to resonate more with target audiences than materials featuring traditional stock photography. Many pharmaceutical companies are starting to grasp this idea, if only on a small…

Pharma Influencer Marketing: Making the Case

Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma faces challenges far different from any other industry. How can pharma brands share control with influencers to build patient trust and engagement? How does trust translate to ROI? In our…

Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC

Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on telehealth adoption within their communities, the benefits, barriers, and whether the trend will continue in a post-COVID-19 world. The results are shared in this webinar where we were joined by…

Patient Leader + Thought Leader Conversations, Part 1: The State of Patient Advocacy

MarlaJan Wexler is a leader among Patient Leaders, sharing her very real and often hilariously profane survivor story as Luck Fupus. In her words, Luck Fupus is about “the girl, the nurse, the patient, the part-time superhero… tales of life with lupus, congenital heart disease, fake boobs, and an out-of-order baby maker.” We can’t imagine…