Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

7 Ways to Engage Patients on Instagram

Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…

In the News: Patient Influencer Marketing’s Coming of Age

Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And, pharma is now catching on that these micro-influencers offer significant value when it comes to gathering insight, boosting engagement, and even maximizing patient conversions. Jack Barrette spoke with Kate Sheridan…

In The News: The Patient-Collaborator Movement Hits Pharma

Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and CEO, Jack Barrette, recently spoke with MedCityNews about the movement to recast patients as collaborators. This idea has long been at the heart of the WEGO Health mission, but Jack…

Patients as Consumers: Where Will Their Dollars Go?

As the healthcare system in the U.S. evolves in response to the changing technology and regulatory landscape, patients are being recast as health consumers. Better informed and more conscious of costs, patients are expected to be smarter shoppers when it comes to deciding their healthcare options and spending their dollars. The potential impact is immense.…