WEGO Health Named PM360 2021 Trailblazer Awards Finalist

PM360 has announced the finalists for its 13th annual Trailblazer Awards. PM360, a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. WEGO Health is proud…

Health Union Acquires WEGO Health

Combination establishes leading force in social health PHILADELPHIA — June 15, 2021 — Health Union, the leader in building online health solutions for people living with chronic conditions, today announced that it has acquired WEGO Health, the world’s largest network of patient leaders – advocates, community leaders, creators and influencers. Combining Health Union’s targeted scale…

[Infographic] How Patient Influencers Drive Behavior

The Role of Social Media in Healthcare: Three Takeaways for Today’s Pharma Marketer

In 2021, social media is a labyrinth of channels, styles, and content curators that is enough to make any marketer’s head spin. Couple that with the regulatory and legal requirements that pharma marketers face and it can feel like a real landmine. The pharma industry has come a long way on social media, from the…

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…

The Women of WEGO Health

Today is International Women’s Day – so I decided to take a look at what that really means. I was about 60 seconds into a Google search when I saw one of those pre-loaded search queries: “Why do we need International Women’s Day?” SMH. Google, of course, dutifully answered, quoting an obscure but spot-on source…