The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

Our Plan to Help Fight Racial Injustice in America

WEGO Health recently shared with you our support for the #BlackLivesMatter movement and against racial injustice. As a platform dedicated to the amplification of often-unheard patient voices, we at WEGO Health recognize the importance of raising our own voice when we see injustices occurring across our country. WEGO Health stands with our Black audience, colleagues,…

WEGO Health Launches Pharmaceutical Grade Influencer Marketing

Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers. Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing education, empowerment,…

Top Questions from Pharma Marketers for Patient Leaders 2020: The COVID-19 Edition

“Unprecedented times.” Without further explanation, the reference is clear. 2020 isn’t halfway through and already we’re living in a different world than that of 2019. Marketing plans haven’t just been disrupted, they’ve been overturned, just as all of our lives have. What patients and their communities were concerned about a mere five months ago has…

8 Tips for Regulatory Submissions

It’s MLR day. The review will either go incredibly smoothly, or it will be painful. Based on the 53 comments on the piece that you slotted for a 30-minute review, we’re leaning towards the latter. On top of it all, the piece features an actual patient, and reviews on patient content can be difficult to…

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…