Category: Healthcare Industry
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Virtual Roundtable Recap: Reinventing Consumer Engagement in Chronic Care: How Peer Mentorship Can Impact Healthcare Delivery
Patient advocates and influencers have provided peer mentorship for years, but healthcare providers are only now starting to embrace the practice to support healthcare delivery. Julie Croner, WEGO Health’s Patient Leader Network Director, was recently featured on an expert panel convened by Shared Purpose Connect to look at the growing use of peer mentors in…
3 Ways to Authentically Engage Patients on Facebook
If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…
Making A Difference: An Interview with WEGO Health’s Richelle Horn
Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Sponsor Programs Director, Richelle Horn, plays a key role in making this magic happen. She works to connect pharma brand marketers with patient influencers who have firsthand experience with their products and…
The Evolving Role of Patient Influencers in Pharma Marketing
If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…