Through the Lens of a Patient: Dr. Rasu Shrestha on the Power of Patient Collaboration

At the HIMSS19 conference in February, we had the privilege to chat with Atrium Health Chief Strategy Officer Dr. Rasu Shrestha. Rasu had just wrapped up the inaugural Pharma Forum, which drew more than 225 attendees interested in new ways to foster engagement with the patient, provider and payer community. Beyond buzzwords There was plenty…

What Mark Zuckerberg’s Manifesto Means for Facebook’s Patient Communities

When it comes to bold pronouncements about Facebook’s future, ears in the patient community tend to perk up fast. And with good reason. Our most recent survey of patient leaders, conducted in February, indicates that more than 80% turn to social media for peer support. More than 73% say they use social media to stay…

Social POV: YouTube for Patient Engagement

YouTube entered the social media landscape in 2005 and quickly changed how we consume video. With over one billion users in 91 countries watching one billion hours of content daily, the reach of YouTube is in a league of its own. While most of us think of YouTube as a video-sharing platform, it is also…

Virtual Roundtable Recap: Reinventing Consumer Engagement in Chronic Care: How Peer Mentorship Can Impact Healthcare Delivery

Patient advocates and influencers have provided peer mentorship for years, but healthcare providers are only now starting to embrace the practice to support healthcare delivery. Julie Croner, WEGO Health’s Patient Leader Network Director, was recently featured on an expert panel convened by Shared Purpose Connect to look at the growing use of peer mentors in…

3 Ways to Authentically Engage Patients on Facebook

If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…

Making A Difference: An Interview with WEGO Health’s Richelle Horn

Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Sponsor Programs Director, Richelle Horn, plays a key role in making this magic happen. She works to connect pharma brand marketers with patient influencers who have firsthand experience with their products and…