Category: Healthcare Industry Spotlight


Healthcare Marketing: 1 Radical Idea + 3 Leverage Points

Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…

Empathy in Healthcare: 7 Benefits

Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…

Pharmaceutical Digital Marketing – Consider These Factors

Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…

The Health Innovation Hyperloop Is Here: FDA, Freelance Experts, and Fab Labs

For those who are weary of reading, and writing, about healthcare’s glacial pace of innovation, 2017 is delivering a bolus shot of hope and excitement.   The Big Bang While you’ve heard of the Big Bang Theory, what you probably haven’t heard of is 2017’s big bang; after so many decades of “someday,” the age…

Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…
emerging liquid workforce in healthcare

Healthcare’s Liquid Workforce Has Arrived and Patients Are Center Stage

A new report from Accenture highlights five major trends in digital health, and one may surprise you. The report, Digital Health Technology Vision 2017, looks at how innovations in artificial intelligence (AI), internet of things (IOT), mobility, blockchain and the cloud are all converging to “create a perfect storm of healthcare transformation.” Whether you’re new…
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