Category: Blog
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WEGO Health Pauses Facebook Advertising
WEGO Health’s Patient Leader members rely on social media, and Facebook especially, for their work supporting their patient communities. A few months ago, we polled our members about Facebook’s privacy issues, and 93% felt their connection to their Facebook patient communities was too important to abandon. But to keep those communities safe, Facebook needs to…
7 Examples of Empathy: Healthcare Companies to Model
It should be clear that empathy in healthcare provides tangible benefits. Every healthcare company needs to carefully consider empathy and how to make sure they are using it to their advantage. But how? Here are seven examples of empathy that illustrate how healthcare companies are using empathy as an integral tool for driving business success.…
Healthcare Marketing: 1 Radical Idea + 3 Leverage Points
Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…
Empathy in Healthcare: 7 Benefits
Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…