Category: Blog


Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…

Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…
emerging liquid workforce in healthcare

Healthcare’s Liquid Workforce Has Arrived and Patients Are Center Stage

A new report from Accenture highlights five major trends in digital health, and one may surprise you. The report, Digital Health Technology Vision 2017, looks at how innovations in artificial intelligence (AI), internet of things (IOT), mobility, blockchain and the cloud are all converging to “create a perfect storm of healthcare transformation.” Whether you’re new…
Value of Patient Leader Content

The Value of Patient Leader Content [case study]

Regardless of where patients are in their treatment journeys, whether newly diagnosed or years into their diagnosis, they will most likely research condition-specific resources and information on new treatment options. More specifically, we found that Patient Leaders within the WEGO Health patient network are actively looking for these resources to share with their communities to help…

Fake News in Healthcare Can Be Quite Dangerous in Facebook’s Health Communities

As Facebook hires 3,000 more foot soldiers to fight fake news in healthcare, they join a battle against dangerously bad online health information that’s been raging for years. But now at the front lines, they’ll find reinforcements: volunteer consumer watchdogs on a mission to protect the chronically ill or the newly diagnosed from bogus claims…

Chronic Patients on Healthcare Reform and the Repeal of ACA/Obamacare

The U.S. healthcare system was rocked on May 4, 2017 when the House passed the Republican-backed American Health Care Act (AHCA). Supporters of the bill celebrated this major step to repeal and replace the Affordable Care Act (ACA), put in place under the Obama administration in 2010. Meanwhile, opposing groups voiced their concerns, with many…
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