Category: Blog

Health Union Acquires WEGO Health

Combination establishes leading force in social health PHILADELPHIA — June 15, 2021 — Health Union, the leader in building online health solutions for people living with chronic conditions, today announced that it has acquired WEGO Health, the world’s largest network of patient leaders – advocates, community leaders, creators and influencers. Combining Health Union’s targeted scale…

The Role of Social Media in Healthcare: Three Takeaways for Today’s Pharma Marketer

In 2021, social media is a labyrinth of channels, styles, and content curators that is enough to make any marketer’s head spin. Couple that with the regulatory and legal requirements that pharma marketers face and it can feel like a real landmine. The pharma industry has come a long way on social media, from the…

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…

The Women of WEGO Health

Today is International Women’s Day – so I decided to take a look at what that really means. I was about 60 seconds into a Google search when I saw one of those pre-loaded search queries: “Why do we need International Women’s Day?” SMH. Google, of course, dutifully answered, quoting an obscure but spot-on source…

Designing Patient Research to Ensure Quality Results

So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start? You don’t want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target…

Client Trends: What’s Now and Next for Pharma DTC Marketing

As the Chief Client Officer of WEGO Health, Kristen Hartman has been at the forefront of DTC pharmaceutical marketing for over a decade and she has seen the strides that the industry has made toward digital adoption and patient collaboration. With the unique perspective of partnering with hundreds of pharma brands across varying therapeutic areas…