Why Bigger Isn’t Necessarily Better for Patient Influencers

Influencer marketing, as we think of it today, is a relatively young field. As social media has become more and more popular, brands have begun to recognize that working with so-called influencers often has better results than more traditional forms of advertising. Influencer marketing can be a valuable tool with great results, including higher engagement…

Gaucher’s Patient Leader #FollowFriday – June 29th, 2018

This week we're featuring three Patient Leaders in the Gaucher's Disease community. Never heard of Gaucher's? That's not surprising considering it affects between 1 in 50,000 and 1 in 100,000 people. Less than 1 percent of the population in the U.S. are carriers for type 1 Gaucher's disease, which is pronounced "go-shays." Considering how rare Gaucher's can be, we're…

Strengthening CME Curriculum with the Patient Voice

CME Outfitters, an accredited CME provider, delivers best-in-class continuing medical education to nurses, doctors, and pharmacists nationwide. Its live and web-based training programs cover new developments related to hundreds of chronic illnesses, rare diseases, and complex health conditions. As an accredited provider that issues CE credits, CME Outfitters aims to deliver continuing education that supports…

IBD Patient Leader #FollowFriday – June 22nd, 2018

The Inflammatory Bowel Disease (IBD) community had a big showing in last year's WEGO Health Awards, in fact, there were quite a few Crohn's and ulcerative colitis patients that walked away winners! There are approximately 10 million people living with IBD worldwide, and we're here to showcase just a few today, showing you all the…

How Digital Therapeutics are Transforming the FDA

Digital therapeutics are poised to dramatically change the pharma landscape by marrying software with clinical interventions to produce more effective and economical treatments and therapies. As with any transformational change in a regulated industry, the development of digital therapeutics has initiated a regulatory transformation as well, one that promises to redefine the inner workings of…

Understanding Patient Engagement with Facebook

Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers.   Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…
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