Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…

Introducing PatientTrueTalk.com – A New Way to Help the Newly Diagnosed

I’d like you to imagine or remember that moment you are told you have cancer and the doctor informs you of your treatment options, whether surgery, radiation, chemotherapy, clinical trial or some combination thereof. Time is of the essence and you need to make a decision soon. Aside from the people in the room with…

Multiple Sclerosis Patient Leader #FollowFriday – March 19th, 2018

In honor of Multiple Sclerosis Awareness Month, we're introducing you to three fantastic MS Patient Leaders! Multiple sclerosis (MS) is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. You can learn more about MS here, or by connecting…

How to use Facebook groups as a patient community

When my husband and I created our website Diabetes Strong in 2015, one of our greatest challenges was to find a way to communicate directly with our community – outside of just comments on individual blog posts and our newsletter. A review of the existing diabetes forums and message boards revealed that most of them…

Patient-Centered Business Growth: The Value Delivered to Pharma

Beginning with the publication of Crossing the Quality Chasm in 2001 through the ACA-mandated measures of quality of care and up to today, pharma and the healthcare industry have put significant effort into implementing patient-centered business growth into their plans. For pharma, patient-centeredness promised to be a business growth platform. Nearly two decades in, what…

Patient Leader #FollowFriday – March 9th, 2018

Happy Friday, Patient Leaders!   Can you believe that it's almost time to start thinking about starting nominations for the 2018 WEGO Health Awards? It seems like it was just yesterday when we were announcing the finalists. To reminisce on some of those wonderful people, we're featuring three of last year's finalists to get you…

Send this to friend