Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.
Author: WEGO Health
Healthcare Industry BlogJuly 31, 2017
Patient Leader Network BlogJuly 24, 2017
My Patient Journey As a woman who has battled Crohn’s disease for nearly 12 years and as a new mom, navigating my “new normal” is daunting. It’s a realm of new experiences, joys, and struggles. The worry of when the next flare-up will strike and how I’ll deal with it when I end up in… Read more »
Patient Leader Network BlogJuly 20, 2017
Last week we had the privilege to announce a partnership between World Congress and WEGO Health for the 5th Annual Patient Advocacy Summit. The event will take place October 23rd-24th, 2017 in Washington, D.C. and features, for the first time ever live, the WEGO Health Awards Ceremony.
Patient Leader Network BlogJuly 18, 2017
As the battle to face the addiction epidemic continues to prove to be an important agenda, it is important that recovery advocates remain vigilant about speaking out. This coupled with a growing sober culture on the rise means that we are beginning to see local communities creating educational and advocacy events to bring more awareness… Read more »
Patient Leader Network BlogJuly 17, 2017
In case you missed our July #WEGOHealthChat, we’ve got this awesome recap for you! Last month we partnered with Healthsparq for the What’s The Fix? Conference and for the July #WEGOHealthChat we wanted to ask how the commitments you made to improve healthcare were progressing. We discussed what you want to see changed in health care,… Read more »
Healthcare Industry BlogJuly 17, 2017
A new report from Accenture highlights five major trends in digital health, and one may surprise you. The report, Digital Health Technology Vision 2017, looks at how innovations in artificial intelligence (AI), internet of things (IOT), mobility, blockchain and the cloud are all converging to “create a perfect storm of healthcare transformation.”