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About: Sue Daum

Sue Daum
From volunteering with a foundation that provides funds for cancer research, to working in a doctor’s office, to working for many years in pharma, and now with WEGO Health, Sue has spent the better part of her adult life in an industry for which she has a passion. As Customer Engagement Manager with WEGO Health, Sue connects with our network of Patient Leaders to bring the voice of the patient to our partners in the healthcare industry. When she’s not working (alongside her trusty feline sidekick, Santana), Sue enjoys reading, writing, photography, and getting on the mic at the occasional Karaoke outing.

Posts by Sue Daum:

The ROI of Social Media in Healthcare: 10 Benefits

Social media can be a murky area of marketing for many businesses. It can be difficult to see what kind of impact it’s having. And, it can be difficult to know what metrics to measure to see if a social media campaign is working. In healthcare, this can be even more confusing.   Despite the challenges,…

5 Top Facebook Patient Leaders to Watch in 2018

Check this out... Facebook among online patient communities really IS a big deal. Patient communities aside, let's first check out these Facebook stats: Every month, there are an estimated 1.39 billion active users on Facebook who spend on average 40 minutes a day on the site. Your siblings, college friends, and even grandparents are now…

Pharmaceutical Digital Marketing – Consider These Factors

Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…

Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…

Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…
emerging liquid workforce in healthcare

Healthcare’s Liquid Workforce Has Arrived and Patients Are Center Stage

A new report from Accenture highlights five major trends in digital health, and one may surprise you. The report, Digital Health Technology Vision 2017, looks at how innovations in artificial intelligence (AI), internet of things (IOT), mobility, blockchain and the cloud are all converging to “create a perfect storm of healthcare transformation.” Whether you’re new…

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