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About: Kayla Nelson

Kayla Nelson
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Kayla is a writer, marketer, and consultant whose work is often informed by her experiences as a patient. As someone living with MS for over a decade, she finds it particularly meaningful to help healthcare companies improve the patient experience.

Posts by Kayla Nelson:

WEGO Health Influencer Series: Micro-Influencers

The influencer marketing industry is experiencing extreme growth, jumping from a $1.7 billion in 2016 to an expected $6.5 billion this year. The healthcare industry has a lot to learn from other industries that are applying influencer marketing practices successfully. As a company that connects life sciences companies and pharma with patient influencers, we’re often…
Shannon Meskouris, WEGO Health Patient Leader Network Recruitment Manager and Influencer Marketing Expert

What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris

Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust.  Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…
WEGO Health The Premier Network of Patient Leaders Patient Advocates

Patient Influencer Perspectives on Social Media

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and…
WEGO Health, the premiere network of patient opinion leaders and health influencers

Through the Lens of a Patient: Dr. Rasu Shrestha on the Power of Patient Collaboration

At the HIMSS19 conference in February, we had the privilege to chat with Atrium Health Chief Strategy Officer Dr. Rasu Shrestha. Rasu had just wrapped up the inaugural Pharma Forum, which drew more than 225 attendees interested in new ways to foster engagement with the patient, provider and payer community. Beyond buzzwords There was plenty…

Social POV: YouTube for Patient Engagement

YouTube entered the social media landscape in 2005 and quickly changed how we consume video. With over one billion users in 91 countries watching one billion hours of content daily, the reach of YouTube is in a league of its own. While most of us think of YouTube as a video-sharing platform, it is also…

3 Ways to Authentically Engage Patients on Facebook

If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…
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