- Profile
- Corinna is a marketing content writer and strategist who specializes in digital health and healthcare. Her interest and expertise in health and healthcare has grown out of her experience as a diabetes patient and advocate. You can find Corinna online at www.corinnacornejo.com and @corinnacornejo on Twitter.
Posts by Corinna Cornejo:
Patient Empowerment: The Path to Better-Informed Health Decisions?
Patient empowerment. There’s no single, agreed-upon definition of what it is or how to get to it. But, patient empowerment is generally seen as leading to collaborative, coordinated care. It supports an approach to care that honors the patient’s preferences, values, cultural traditions, and socioeconomic conditions. All of these characteristics are cornerstones of patient-centered healthcare,…
Owning Your Health Identity: New Thinking for New Rights
There’s growing concern that our personal health data, genetic data, and even in some cases our physical cells, are being collected and sold for profit—often without our knowledge or consent. As such, there is a growing belief that we, as individuals, should have the option to claim the right to own our personal health data…
Biological Property Rights: Are Your Cells, Genome, and Personal Data Truly Yours?
Whether people realize it or not, their every move online, and sometimes offline as well, is being captured by data brokers. These brokers feed a $50 billion market research industry with information that is primarily used to sell us things. Like those awesome wireless headphones you recently searched for and now seem to see everywhere you…
Ignore Social Media and Put Your Healthcare Brand at Risk
In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…