Biological Property Rights: Are Your Cells, Genome, and Personal Data Truly Yours?

Whether people realize it or not, their every move online, and sometimes offline as well, is being captured by data brokers. These brokers feed a $50 billion market research industry with information that is primarily used to sell us things. Like those awesome wireless headphones you recently searched for and now seem to see everywhere you…

Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

How to Effectively Reach Patients in a Digital World

The world is growing more and more digital everyday—both the world in general and the healthcare world in particular. So, as we move further into the digital realm, we need to find out how to effectively reach patients in a digital world. We are surrounded by smartphone health apps, cloud-connected medical devices, and software-driven therapies.…

Strengthening CME Curriculum with the Patient Voice

CME Outfitters, an accredited CME provider, delivers best-in-class continuing medical education to nurses, doctors, and pharmacists nationwide. Its live and web-based training programs cover new developments related to hundreds of chronic illnesses, rare diseases, and complex health conditions. As an accredited provider that issues CE credits, CME Outfitters aims to deliver continuing education that supports…

How Digital Therapeutics are Transforming the FDA

Digital therapeutics are poised to dramatically change the pharma landscape by marrying software with clinical interventions to produce more effective and economical treatments and therapies. As with any transformational change in a regulated industry, the development of digital therapeutics has initiated a regulatory transformation as well, one that promises to redefine the inner workings of…

Digital Therapeutics: Searching for Their Place in Healthcare

With the digital world connecting more and more directly to the physical world, it was only a matter of time before healthcare would be affected. In digital therapeutics, we are beginning to see how software can work in conjunction with traditional healthcare and therapeutics to deliver cost savings and better patient outcomes. Here are some…