[Infographic] How Patient Influencers Drive Behavior

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…

Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right

Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing - but pharma faces challenges far different from any other industry. This WEGO Health webinar examines the key strategies to effectively implement…

Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC

Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on telehealth adoption within their communities, the benefits, barriers, and whether the trend will continue in a post-COVID-19 world. The results are shared in this webinar where we were joined by…

At-Home Heroes: Celebrating National Family Caregiver Awareness Month

While 2020 has been marred by the imprint COVID-19 has left in its wake, it has also been a year of raising up those on the front lines fighting this devastating pandemic. We’re thanking first responders and medical professionals in a way we never have before, recognizing the sacrifices they all make daily to help…

Patients’ Changing Perceptions of Pharma