Month: April 2021

How Our Health Community Can Improve Systemic Racism

Looking to better understand how you can fight racism and disparities within the health space? In this webinar replay, hosted by patient leader Monique Gore-Massy, you’ll gain a historical perspective on how current gaps in the US healthcare system came to exist. More importantly, you’ll walk away with actionable items for how you can continue…

The Role of Social Media in Healthcare: Three Takeaways for Today’s Pharma Marketer

In 2021, social media is a labyrinth of channels, styles, and content curators that is enough to make any marketer’s head spin. Couple that with the regulatory and legal requirements that pharma marketers face and it can feel like a real landmine. The pharma industry has come a long way on social media, from the…

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…

5 Ways to Keep up the Multiple Sclerosis Awareness Month Momentum

In honor of Multiple Sclerosis Awareness Month, we co-hosted #ChatMS with patient leaders Randy (@MustStopMS), Cathy (@CathyChes), and Caroline(@TheGirlWithMS). Together, we reflected back on the awareness month and brainstormed new ways to maintain momentum and advocacy even after Multiple Sclerosis Awareness month ends. Check out 5 key insights and highlights from our chat: #1 Keep…