Month: February 2021

9 Patient Leaders You Should Follow This Rare Disease Day

A disease is considered rare when it affects fewer than 200,000 people. Yet, 1 in 20 individuals will experience a rare disease in their lifetime. Many who have a rare disease often go undiagnosed or misdiagnosed for years, sometimes even decades. And when individuals do finally receive a proper diagnosis, it can be difficult to…

Announcing the 2021 WEGO Health Patient Leader Advisory Board

Each year, the WEGO Health Awards help us uncover the top patient leaders of the online health community. This unique process relies heavily on input from thousands of patient communities and a hundred experts in the healthcare industry. So who better to guide us this next year than our WEGO Health Awards winners? The WEGO…

Designing Patient Research to Ensure Quality Results

So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start? You don’t want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target…