Month: October 2020


Emotional Marketing Blog 2020 Itching For Empathy

Itching for Empathy

It was a humid, ninety-degree Summer day in Indiana. Coach blows the whistle to end our conditioning training outdoors in the scorching heat. I was playing Division-1 collegiate soccer and those hot day sprints were brutal. As if being sore, tired, hot, and blistered weren’t enough, I had the honor of tacking on eczema, atopic…
Guide to Patient Culture on Social Media

2020 Guide to Patient Culture on Social Media

Patient culture will bloom wherever it’s planted. It started on message boards and trickled into Facebook Groups, it spread across twitter and broke through your Instagram feed, it wove it’s way through Reddit threads and has even erupted across TikTok. Every platform has a purpose, a mission, a community shouting to be heard in 120…

HLTH 2020: Pull Up a Chair for Patients at Your Table

Year after year, conference after conference, patients are left out of the conversations around their care. And while we’re far from where we need to be as an industry and healthcare system, more companies than ever are noticing the need to involve healthcare’s key stakeholder: patients. One of those companies, HLTH, is demonstrating their commitment…
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