Month: June 2020


WEGO Health Pauses Facebook Advertising

WEGO Health Pauses Facebook Advertising

WEGO Health’s Patient Leader members rely on social media, and Facebook especially, for their work supporting their patient communities. A few months ago, we polled our members about Facebook’s privacy issues, and 93% felt their connection to their Facebook patient communities was too important to abandon. But to keep those communities safe, Facebook needs to…
Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

Our Plan to Help Fight Racial Injustice in America

WEGO Health recently shared with you our support for the #BlackLivesMatter movement and against racial injustice. As a platform dedicated to the amplification of often-unheard patient voices, we at WEGO Health recognize the importance of raising our own voice when we see injustices occurring across our country. WEGO Health stands with our Black audience, colleagues,…

WEGO Health Launches Pharmaceutical Grade Influencer Marketing

Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers. Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing education, empowerment,…

9th Annual WEGO Health Awards | How it Works

The WEGO Health Awards were created to embody the mission of WEGO Health: to empower patient leaders. Considering the WEGO Health Patient Leader Network is centered around these healthcare transformers, we knew it was up to us to celebrate their accomplishments. From this need to celebrate the leaders who make a difference, the WEGO Health…

Top Questions from Pharma Marketers for Patient Leaders 2020: The COVID-19 Edition

“Unprecedented times.” Without further explanation, the reference is clear. 2020 isn’t halfway through and already we’re living in a different world than that of 2019. Marketing plans haven’t just been disrupted, they’ve been overturned, just as all of our lives have. What patients and their communities were concerned about a mere five months ago has…
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