Practical Patient Experience Tips from Patient Opinion Leaders
“Patient experience” is no longer a buzzword for pharma brands. It’s the backbone of a strategic plan for consumer engagement. As brands transition into a patient-centric future, how do they define a strategic and measurable patient experience plan — one that uses key performance indicators that can inform success?
What better to guide the way than the voice of the very patients brands are trying to reach?
Joined by four patient opinion leaders across several chronic, acute, and rare conditions, this WEGO Health webinar discusses perspectives on patient experience and answers some of pharma’s most burning questions, addressing topics such as:
• How brands can work to improve the patient experience “beyond the pill”
• How brands can enlist patient influencers to activate their peers on social
• What patient communities most need from brands in this era of uncertainty