Year: 2020
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6 Best Practices for Working with Patients on Creating Content
If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials featuring patients are proven to resonate more with target audiences than materials featuring traditional stock photography. Many pharmaceutical companies are starting to grasp this idea, if only on a small…
Pharma Influencer Marketing: Making the Case
Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma faces challenges far different from any other industry. How can pharma brands share control with influencers to build patient trust and engagement? How does trust translate to ROI? In our…
Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC
Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on telehealth adoption within their communities, the benefits, barriers, and whether the trend will continue in a post-COVID-19 world. The results are shared in this webinar where we were joined by…
At-Home Heroes: Celebrating National Family Caregiver Awareness Month
While 2020 has been marred by the imprint COVID-19 has left in its wake, it has also been a year of raising up those on the front lines fighting this devastating pandemic. We’re thanking first responders and medical professionals in a way we never have before, recognizing the sacrifices they all make daily to help…