Month: November 2019

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

Blown Away By Patient Stories: Top Takeaways From HLTH 2019

Elevating the patient voice is our passion at WEGO Health. It’s baked into everything we do. So when HLTH reached out earlier this year to explore how we could work together to bring the patient voice to its second annual conference in Las Vegas, we were ecstatic. As HLTH's partner we saw an opportunity to…