Month: January 2019


Announcing the 2019 WEGO Health Patient Leader Advisory Board

The Patient Leaders in our Network are our true north.  Listening and collaborating with each and every one of our Leaders helps to guide us to stay on mission. Each year, we look to our WEGO Health Patient Leader Advisory Board to aid us in contributing ideas and providing constructive feedback on how to carry out WEGO…

5 Tips for Sharing Your Story

  Sharing your story can be scary and intimidating. You may wonder why would anyone ever want to hear what I have gone through? What makes what I have to say important? Will I be laughed at or criticized? Well, I’m here to tell you I was in that phase of hesitancy but decided to…

Making A Difference: An Interview with WEGO Health’s Richelle Horn

Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Sponsor Programs Director, Richelle Horn, plays a key role in making this magic happen. She works to connect pharma brand marketers with patient influencers who have firsthand experience with their products and…

2018 Top 10 Lifetime Achievement Patient Leaders

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. In the Fall of 2018, we…

The Evolving Role of Patient Influencers in Pharma Marketing

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…
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