Month: December 2018
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2018 Top 10 Best Team Performances
There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…
6 Facebook Live Mistakes Brands Should Avoid
Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook, nearly 2 billion people have watched a live broadcast, and engagement levels are 6 times higher on live video than with traditional video content. For brands, Facebook Live offers an…
Choosing Micro-Influencers Who Can Build Brand Trust
Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…
2018 Top 10 Best in Show: Facebook
There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…