Month: December 2018

WEGO Health Patient Leader Inspiration

2018 – where has the time gone? Wasn’t it just a few weeks ago that we published a blog post honoring Patient Leader 2017 accomplishments? Year after year, we’re continuously inspired by the Leaders in our Patient Leader Network. Through #WEGOHealthChats, our closed Patient Leader Facebook Group, conferences, working on a sponsor program and everywhere in…

6 Facebook Live Mistakes Brands Should Avoid

Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook, nearly 2 billion people have watched a live broadcast, and engagement levels are 6 times higher on live video than with traditional video content. For brands, Facebook Live offers an…

Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

2018 Top 10 Best in Show: Facebook

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…

7 Ways to Engage Patients on Instagram

Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…