Month: November 2018
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In the News: Patient Influencer Marketing’s Coming of Age
Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And, pharma is now catching on that these micro-influencers offer significant value when it comes to gathering insight, boosting engagement, and even maximizing patient conversions. Jack Barrette spoke with Kate Sheridan…
In The News: The Patient-Collaborator Movement Hits Pharma
Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and CEO, Jack Barrette, recently spoke with MedCityNews about the movement to recast patients as collaborators. This idea has long been at the heart of the WEGO Health mission, but Jack…
Patients as Consumers: Where Will Their Dollars Go?
As the healthcare system in the U.S. evolves in response to the changing technology and regulatory landscape, patients are being recast as health consumers. Better informed and more conscious of costs, patients are expected to be smarter shoppers when it comes to deciding their healthcare options and spending their dollars. The potential impact is immense.…
2018 WEGO Health Awards Ceremony at the Connected Health Conference
During the year, those of us at WEGO Health have the opportunity to work with countless Patient Leaders and connect them with healthcare companies who are looking for patients insights and collaboration. Each and every one of us here at WEGO Health loves the work we do and find absolute joy every time we launch…