Month: July 2018


In The News: Why PFDD is a Game Changer

To modernize the FDA and improve the drug development process, Congress recently passed the 21st Century Cures Act. One important strategy within the act is patient-focused drug development (PFDD). Read on to find out why PFDD is a game changer for pharma. Patient-focused, patient-centered, and patient centricity are buzzwords right now, and for good reason.…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…

Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

Patient Leader #FollowFriday – July 13th, 2018

Endorsements for the 2018 WEGO Health Awards opened this week and we are blown away at how many people are standing up to support their fellow Patient Leaders! In our first week we have received almost 2,000 endorsements. Let that sink in. In 5 days, 2,000 people have taken the time to endorse someone they…

#PatientLeader Webinar: Platform Power Tips for Patient Leaders- Twitter

It's not easy doing amazing things in only 280 characters - creating easily digestible thoughts can be difficult with health stories and research! Yet there are some Patient Leaders who truly excel at it. In this #PatientLeader webinar, we're sitting down with 3 top tweeters in the Patient Leader Network to hear their best practices,…

How to Effectively Reach Patients in a Digital World

The world is growing more and more digital everyday—both the world in general and the healthcare world in particular. So, as we move further into the digital realm, we need to find out how to effectively reach patients in a digital world. We are surrounded by smartphone health apps, cloud-connected medical devices, and software-driven therapies.…
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