Month: July 2018
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Social POV: Instagram for Patient Engagement
When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…
Ignore Social Media and Put Your Healthcare Brand at Risk
In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…
Patient Leader #FollowFriday – July 13th, 2018
Endorsements for the 2018 WEGO Health Awards opened this week and we are blown away at how many people are standing up to support their fellow Patient Leaders! In our first week we have received almost 2,000 endorsements. Let that sink in. In 5 days, 2,000 people have taken the time to endorse someone they…
#PatientLeader Webinar: Platform Power Tips for Patient Leaders- Twitter
It's not easy doing amazing things in only 280 characters - creating easily digestible thoughts can be difficult with health stories and research! Yet there are some Patient Leaders who truly excel at it. In this #PatientLeader webinar, we're sitting down with 3 top tweeters in the Patient Leader Network to hear their best practices,…