How Do Patient Influencers Change Patient Behavior?
We asked a large diverse group of marketers from the healthcare industry:
If you could ask patient influencers one question, what would that question be?
After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:
1. What inspired you to be a Patient Leader and what is your role?
2. As a Patient Leader, what have you seen as the best ways to motivate positive health behaviors?
3. What would patients in your communities like to change in their experience with their HCP and why?
In the study, you’ll find:
· Authentic answers from 20 top Patient Influencers
· Select audio clips that bring the Patient Influencers’ passion to life
· Key insights and takeaways for brands to implement now