Month: March 2018

For Health Communities, Facebook is Too Important to Delete

No one is happy about Facebook’s failure to protect our data, including its CEO, Mark Zuckerberg, who issued a mea culpa in newspaper ads over the weekend. “This was a breach of trust and I’m sorry we didn’t do more at the time,” Zuckerberg said. “We have a responsibility to protect your information. If we…

Patient Advocacy Groups and the Healthcare Industry: Partnership or Peril?

Both patient advocacy groups (PAGs) and the healthcare industry are ultimately working toward the same goal: Better outcomes for patients. Each has its own way to get there, although sometimes their efforts do overlap. Depending on the circumstances, the overlap can present an opportunity for either partnership or peril. Let’s dig a little deeper to…

Patient Leader #FollowFriday – March 23rd, 2018

Another #FollowFriday is here and we've got another three Patient Leaders to knock your socks off! The following three Patient Leaders were all finalists in the 2017 WEGO Health Awards and for good reason, they are making major moves in advocacy. This Friday take some time to read about these three, follow them on their…

March #WEGOHealthChat Recap: Combating the Stigma of Chronic Illness

Living with a chronic illness not only means dealing with a lifetime of complications but it also means endlessly fighting off the stigma associated with chronic illness. How do you combat the stigma of chronic illness? Is it through education and awareness? Is it your role as a Patient Leader to combat this stigma? What…

Treatment Scores: The Future of Medicine

We know what patients need, but it sadly seems like no one cares. While the whole world of business, physicians, and programmers have been busy competing to create electronic health records, we have been working on figuring out the science behind medical treatments, because that’s what we care about. What the patient needs to know…

Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…