Month: July 2017


Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…

Using My Patient Journey with Crohn’s Disease to Influence Healthcare

My Patient Journey As a woman who has battled Crohn’s disease for nearly 12 years and as a new mom, navigating my “new normal” is daunting. It’s a realm of new experiences, joys, and struggles. The worry of when the next flare-up will strike and how I’ll deal with it when I end up in…

Announcing The 5th Annual Patient Advocacy Summit

Last week we had the privilege to announce a partnership between World Congress and WEGO Health for the 5th Annual Patient Advocacy Summit. The event will take place October 23rd-24th, 2017 in Washington, D.C. and features, for the first time ever live, the WEGO Health Awards Ceremony.   Why did we want to partner with World…

Building​ Health Awareness Events Around Substance Abuse Awareness

As the battle to face the addiction epidemic continues to prove to be an important agenda, it is important that recovery advocates remain vigilant about speaking out. This coupled with a growing sober culture on the rise means that we are beginning to see local communities creating educational and advocacy events to bring more awareness…

#WEGOHealthChat Recap: Commitments + #WTFix = How Can We Help Each Other?

In case you missed our July #WEGOHealthChat, we’ve got this awesome recap for you! Last month we partnered with Healthsparq for the What's The Fix? Conference and for the July #WEGOHealthChat we wanted to ask how the commitments you made to improve healthcare were progressing. We discussed what you want to see changed in health care,…
emerging liquid workforce in healthcare

Healthcare’s Liquid Workforce Has Arrived and Patients Are Center Stage

A new report from Accenture highlights five major trends in digital health, and one may surprise you. The report, Digital Health Technology Vision 2017, looks at how innovations in artificial intelligence (AI), internet of things (IOT), mobility, blockchain and the cloud are all converging to “create a perfect storm of healthcare transformation.” Whether you’re new…
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