The Ice Bucket Challenge – Changing Healthcare Fundraising?

The ALS Ice Bucket Challenge took social media by storm. While the increase in awareness and fundraising is undeniable, some patients across communities have pointed out that it didn’t spread a lot of information about the condition itself.

Other online health communities have discussed how they can incorporate aspects of the challenge to help raise awareness, funding and inform more people about their respective health condition.  It begs the question, why was this challenge so successful?

Read more about this phenomenon and tell us what you would do to start your own viral fundraising campaign.

“White thinks that a major reason why the Ice Bucket Challenge has been so successful—beyond its perfect timing, public model and sheer fun— is its novelty. Since people eventually “get tired of even exciting things,” there’s a “lifespan to this kind of thing,” White says. Another success story like this is not impossible, but too unique and remarkable to plan for or expect, according to White.”




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