NHBPM Day 9

My personal brand.

As a Health Activist, you are a front-facing leader. And, as many noted in last week’s “If I could do anything as a Health Activist” prompt – you really take your online leadership seriously and would, if you could, make it your fulltime job (and some of you do already). So let’s go with that today.

If you think of your online community, your blog, your site, your “presence” as a brand – what qualities and components do you present to your audience (your consumers)? What is your mission statement, your individual lexicon, your own style? What do you imagine you look like, as a brand, to your readers? What do you promise your audience and what should new readers expect? It’s ok to talk about yourself today and share what you think makes your message and your blog great – you have full permission (granted to you by the all powerful NHBPM) to indulge and get creative.

If you don’t think your brand really exists yet – what would you imagine it to be? If you could be a professional Health Activist, what would your business cards say? Why should patients or members of your health community read you? What makes your blog special and what makes you unique? What topics do you write about often and what major themes do you address?

Think of day as fodder to put on a LinkedIn or resume or Hire me! section of your site as well as a quick rundown of what makes you great at blogging and connecting people online (because you are great). Remember to include all of the different social networks in your personal brand because every place you interact online is helping to reinforce your presence.

Participating in #NHBPM? Tweet us a link to your Day 9 post and paste a link in the comments here or on the WEGO Health Facebook page – so we can share your posts!

And it’s not to late to join in – head over here to sign up for all 30 prompts.

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Written by WEGO Health

WEGO Health is a mission-driven company connecting healthcare with the experience, skills and insights of patient leaders. We are the world’s largest network of patient leaders, working across virtually all health conditions and topics.