Health Activists to FDA: Let Companies into Social Media, Require Them to Follow Updated Regulations
WEGO Health survey finds health social mediaʼs most active consumers value pharmaceutical and medical device company participation, but demand online vigilance of safety and misinformation.
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Health Activists Use Social Media To Help Americans Understand President Obama’s Health Care Plan
Health Activists are considerably more knowledgeable about the President’s proposed health care plan than most Americans - who are significantly confused by the major points of the plan.
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Health Populi: Will the FDA support or inhibit participatory health care when it comes to social media?
To be credible and trustworthy in these conversations, product and service companies have an obligation to the community to correct misinformation about the products, and to follow regulations, WEGO found.
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OgilvyPR: 7 Significant Presentations From Day 1 Of The FDA Hearings
There was a recurring point from several presentations throughout the first day, but none delivered the message in as compelling a way as the WEGO Health team.
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New Poll: Americans Still Confused by President Obama's Health Care Plan
Online health activists... confirmed that typical consumers they encountered online had a poor comprehension of the Obama health care plan
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PharmaVOICE: The Business of Tweeting
Jack Barrette, CEO of WEGO Health, agrees..."Companies make the mistake of looking at the vastness of Twitter as having to boil the ocean. Instead, they should focus on spending time with health activists..."
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